Give yesterday's fashion new tomorrowsNew arrivals
Monday treat: Free shipping
Last chance
Give yesterday's fashion new tomorrowsNew arrivalsMonday treat: Free shippingLast chance
InspirationAlicia Agneson

Alicia Agneson
Hijacks Stockholm Fashion Week.

Hijacks Stockholm Fashion Week.

Words by
Yaytrade team

Photograph
André Garcia

PostedAugust 25, 2020

By now we’re all aware that the fashion industry is a serious threat to our planet. Wanting to dive a little bit deeper into this important subject, we hooked up with Alicia Agneson – actress and fashionista renowned for only wearing vintage and second hand – who agreed to hijack fashion week with us, and share her experience.

Before we get to the interview, we should probably state the obvious: Secondhand fashion is a billion times better for the planet than the traditional linear lifecycle. In fact, by simply wearing a garment three times longer than average we’re able to lower its total environmental impact by roughly 65% (pause for reaction).

What are the primary reasons you buy vintage and pre-loved?
First of all, for the environment. Second of all, because the quality is often much better, and finally because it’s a lot of fun hunting for beautiful things that no-one else has in their wardrobe.

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What are your thoughts about fast fashion?
I think it’s unnecessary. I don’t think we particularly need it. We consume a lot more than we need and until we live in a society where fast fashion is handled correctly and in a sustainable way, we have more than enough beautiful vintage and pre-loved things to last us a lifetime. So let’s use that first.

What are your best pre-loved and vintage finds?
My gosh. This is very tricky! I have so many beautiful pieces. I have a pair of vintage Chanel heels that are just stunning. They are so pretty that I rarely wear them, which is a real shame. Another one of my favorite vintage finds is a Christian Dior blazer that I found at this little car boot sale in a tiny village in France. I think it cost me €5 and still to this day it’s one of the most beautiful things I have in my wardrobe.

How would you describe your style in three words?
Beautifully bold with a touch of old school elegance.

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