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InterviewFinland Ambassadors

Yaytrade x Finland
Shop pre-loved fashion from our new rebels.

Shop pre-loved fashion from our new rebels.

Story by:
Yaytrade

PostedMay 28, 2021

In April 2021, we celebrated the launch of Yaytrade Finland. In this article you will be able to meet our first Finnish ambassadors and get a sneak peek at their Yaytrade stores, filled with pre-loved treasures from premium brands.

At Yaytrade, our goal is to make pre-loved fashion available for everyone. After Sweden, entering Finland is another step towards making a big impact on the world of fashion and the way we consume it.

Yaytrade is a good alternative for those who want to take the first step towards circular consumption. Our vision is to encourage all people, both consumers, influencers, and brands to make more circular choices in their everyday life. We are therefore happy to announce that our first Finnish ambassadors are joining the group of Sustainable Rebels at Yaytrade. We had a chat with six of our new ambassadors about sustainability, their best tips when buying pre-loved, personal style icons, and what inspires them.

Continue the read to get a sneak peek of our Finnish ambassador’s favorite pre-loved pieces and shop from their Yaytrade stores below.

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Left: Photograph by Rune Kjelseth
Right: Red bomber jacket from Gucci, size 52

Name: Mikko Vainio
Instagram: @2pintaa

About: Meet Mikko, the fashion stylist, hairdresser and influencer who inspires us with his unique style. If you’re looking for pre-loved goodies from Gucci, Balenciaga, Chanel. Colmar and Fendi, Mikko’s Yaytrade store is for you!

Hi Mikko, tell us about your personal style, what inspires you?
I guess I’m mostly known for my mix and match style. I throw together ideas and inspirations from everywhere. Sometimes more, sometimes less successfully. I think style and getting dressed is something not to take too seriously. Just have some fun. Always love a good pair of flares, nice boots or anything that glitters. I’ve never before had favourite colours but now I’m crazy for green. Even coloured my hair. At the moment I’m inspired by the carefree life of the nineties.

What’s your fave pre-loved item in your Yaytrade store?
There is a lot of cool stuff in my Yaytrade. Decided to sell out my red Gucci bomber. It is light, easy and goes all year around. Actually it is a hunting jacket but I never tried it for that. More for adventures in the city.

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Left: Anna-Sofia
Right: New pullover from Totême, size S

Name: Anna-Sofia Luostarinen
Instagram: @annasofiadro

About: Our second ambassador is Anna-Sofia, a stylish mother who works within PR & Communications. In Anna-Sofia’s Yaytrade Store you will be able to buy pre-loved items from brands like COS, Totême, Andiata, among others.

Hi Anna-Sofia, what’s your best tip when buying pre-loved?
My best tip when buying pre-loved goods is the same as when buying on sale; only purchase items you would buy full price and items you have been eyeing on for a while. I personally have a wish list and I try to stick to that when making new purchases. This makes shopping easier and you end up buying things you only really love and have thought about for a while.

What’s your fave pre-loved item in your Yaytrade store?
My favorite pre-loved item in my store must be the Toteme Rennes sweater, as I’m looking to purchase the same one in a smaller size. I bought it pre-loved and unfortunately the size did not fit me, but I hope it finds a good new home through Yaytrade! Another favorite is the Hermes bracelet - such a timeless piece and basically in brand new condition. Hope it finds a new home with someone who will wear it a lot, as it deserves to be worn!

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Left: Photo by Lauri Laukkanen
Right: Suit pants from J.Lindeberg, size 50

Name: Vesa Silver
Instagram: @vesasilver

About: Meet Vesa, the man who’s combining his love for fashion with working as a stylist. In Vesa’s Yaytrade Store you will be able to buy pre-loved fashion from Filippa K and J.Lindeberg among others.

Hi Vesa, what is your best tip when buying pre-loved?
Whatever you wear, wear it with confidence.

What’s your fave pre-loved item in your Yaytrade store?
I really like J.Lindeberg’s wide legged and high waisted trousers. You need just plain white t-shirt, white sneakers or leather sandals. Finish the look with cool sunglasses.

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Left: Shadi Razavi
Right: Boots from Maison Margiela, size 38

Name: Shadi Razavi
Instagram: @shadi.razavi

About: Say hello to Shadi, the master of combining Scandinavian minimalism with bold details. In Shadi’s store you will be able to buy pre-loved treasures from Maison Margiela, Samsoe Samsoe, COS, Tiger of Sweden among others.

Hi Shadi, who´s your style icon and why?
Carolyn Bessette-Kennedy, I love her timeless minimalistic style. She made her outfits look effortless.

What’s your fave pre-loved item in your Yaytrade store?
Margiela boots! Everyone should own a pair of classic boots. Unfortunately these are slightly too small for me so I’m still on a lookout for the perfect pair.

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Left: Linda Pyrä
Right: Knitted sweater from Ganni, size XS

Name: Linda Pyrä
Instagram: @lindapyra

About: Meet Linda and her classical wardrobe filled with natural tones. In Linda’s Yaytrade store you will be able to buy pre-loved pieces from brands like Toteme, Ganni, Filippa K among others.

Hi Linda, who´s your style icon and why?
My favourite style icon is Elin Kling, I love clothes with a personal flair and Elin frequently wears clothes with interesting cuts that stand out. I also love her uniform clothing philosophy and how she shows that even a small wardrobe can be stretched into many outfits with the right pieces and combinations.

What’s your fave pre-loved item in your Yaytrade store?
I really love the Ganni sweater, especially for chilly summer evenings. The soft white tone goes great with jeans shorts but is also perfect to pull over a dress when a party stretches into the night.

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Left: Vilma Bergenheim
Right: Knitted top from & Other stories, size XS

Name: Vilma Bergenheim
Instagram: @vilmabergenheim

About: Last but not least, Yaytrade welcomes Vilma, a fashionable mother, model and health coach. In Vilma’s Yaytrade store you will be able to buy cute knits and fashionable tops from & Other Stories among others.

Hi Vilma, what’s your best tip when buying pre-loved?
Make sure to pay good attention to the condition of the product — the finer it is, the longer it’ll last!

What’s your fave pre-loved item in your Yaytrade store?
It must be the cute knitted sweater from & Other Stories, perfect to wear on a chilly summer night!

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